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Property Pathway

A property agent's website that prices any HDB block from official sales records, then turns that answer into a lead.

Who for
Property agent, Singapore
Status
Launching soon
What we built
Custom website and admin
Home page
Property Pathway home page: a home value search box above a map of Singapore shaded by median 4-room resale price per town.
Property Pathway home page on a phone.
15
Government datasets
26
HDB town pages
28
Private property districts
6
Calculators

The brief

The old site did what most agent sites do: a photo, a headline and a button to chat. It asks a seller to trust you before you have told them anything.

Sellers want a number first. The brief became: give every visitor an honest answer about their own home, straight from official records, and let the agent follow up with someone who already knows what the flat is worth.

What it does

01

Instant home report

Type a postal code or block and get an estimate built from that block's actual resale records, not a town average.

02

Leads straight to the agent

The full report unlocks with a name and mobile number, and the agent gets the details in a Telegram message.

03

Area price pages

26 HDB towns and all 28 private property districts, each with median prices, yearly change, transaction counts and a map.

04

Six calculators

Buyer's stamp duty, seller's stamp duty, rental stamp duty, home loan, HDB sale proceeds and an HDB to condo budget.

05

A page for every home

Every HDB block, condo and landed project gets its own page with a free price summary.

06

Around your home

Nearby MRT exits, hawker centres, parks and primary schools for every block, pulled from public datasets.

A closer look

Yishun price page
Yishun HDB resale prices page with median price, yearly change, transaction count and price per square foot, plus median price by flat type.
Stamp duty calculator
Stamp duty calculator with purchase price, property type, buyer profile and homes already owned.

The parts you do not see

The jobs that run quietly in the background, so nobody has to do them by hand.

  • Prices update themselves every week from official records, so nobody has to type in a new sale. Resale history goes back to 1990.
  • Every page is set up so Google and AI assistants can read it, and new pages are sent to search engines the moment they go up.
  • The lead form turns away anyone who keeps resubmitting it, and visitors' internet addresses are never stored in a readable form.
  • A full set of automatic checks runs before any update goes live, so fixing one thing does not quietly break another.

Next up: Community Fund Portal

A members-only portal where a community group pays into a shared fund, votes on how to spend it, and sees every dollar in and out.

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